Career & Business

What Skills are Needed to Become a Highly Paid Copywriter in 2021?

What Skills are Needed to Become a Highly Paid Copywriter in 2021?What Skills are Needed to Become a Highly Paid Copywriter in 2021?

Discover 4 Digital Skills Required to Become a Demanded Specialist



  • The Global Content Marketing industry is expected to reach $137 by the end of 2021.
  • Despite the pandemic, it’s expected to grow by 16% in the next 5-6 years.
  • Copywriting tasks have changed significantly from a few years earlier.
  • Its main idea is to evoke readers’ emotions and provoke them to take a specific action.
  • To become a highly paid freelance writer in 2021, you need to understand psychology and marketing to create content that solves business problems.
  • The responsibilities of a copywriter vary depending on the specialization. They can include SMM, SEO,
  • Advertising, Email, Technical, UX writing, and Screenwriting
  • To take on high-paying projects confidently, specialists in this field should master some digital skills like SEO copywriting, Content Marketing, Social Media Marketing, and Technical skills to analyze and work with the content more efficiently.

Table of Content

This article will be helpful to writers who are just starting their careers or those looking to develop their writing skills. Here you will find answers to the following questions about this profession:

  • What are the main responsibilities of a specialist in this field?
  • Will copywriting be in demand in a few years?
  • How can I significantly increase my income?
  • What are the specializations in this area?
  • What are the main benefits of working as a writer?
  • What skills should I master to become a highly paid specialist?

Why is Copywriting One of the Most Demanded Professions in 2021 – 2022?

This profession has dramatically changed in the past few years, becoming one of the most demanded freelance jobs. As the statistics show, the global Content Marketing industry is expected to reach $137 million by the end of this year. Moreover, it’s also expected to increase by 16% in the next 5 years.

If earlier such specialists were limited to single orders with payment for 1000 characters, now you can take on several projects earning tens of times more.

As a freelance writer, your earnings depend on your talents, knowledge, and qualifications. Still, if you’re a newbie with great motivation willing to become an expert in this field, you have all chances for success!

After acquiring the expertise needed in your niche, you can increase your income significantly. So, if you’re thinking of becoming a highly-paid freelance writer but don’t know where to start, let’s figure out what skills are necessary for this profession in 2021.

What Exactly Does a Copywriter Do?

This is a pretty broad concept. Simply put, their main task is to accurately collect words into powerful sentences and make sure that the copies are useful, evokes the necessary emotion in people, or inclines them to take a specific action.

For this, you need to be a bit of a philologist and a bit of a marketer. After all, the text is created with a specific purpose for a particular audience.

The responsibility of a professional copywriter is to convey the right message to the reader in the most accessible form. Depending on the field of activity, it can be in the form of a joke on social media or a clear manual with strict requirements.

The responsibilities of a writer vary depending on the niche and specialization. They can work with a wide variety of formats:

  • SMM copywriter writes texts for social media. As a rule, these are selling or image posts published on the pages of brands.
  • SEO copywriter works in an informational style. They usually write articles for blogs, product descriptions for commercial websites and optimize them for search engines’ requirements. Therefore, the texts should contain promoted keywords.
  • Advertising copywriter creates slogans, texts for landing pages, emails, banners, and brochures. They know how to sell a product or service with one phrase.
  • Screenwriter creates scripts for commercials or other video materials. Texts that are not read, but perceived by the ear, have their own specifics.
  • Technical writer does technical documentation. It’s an option for those who want to work in the IT-sphere. For this, it’s important to think logically, collect and analyze information, and express your thoughts clearly.
  • UX copywriter is a specialist responsible for the text materials of the interface: the texts of buttons, tooltips, PUSH notifications, and more.

Writing is an exciting and profitable profession for those willing to put effort and time into learning and acquiring new skills. Qualified specialists easily withstand the competition and can count on constant orders.

What are the 5 Main Advantages of Working as a Copywriter?

You’re probably wondering what other advantages this profession has in addition to high income? We are happy to share the main benefits of freelance writing with you. We also hope that they will motivate some of you to start a new career or continue learning and mastering new skills.

Here is a list of 5 significant advantages of working as a freelance writer in 2021:

#1 You get paid for doing what you love
Copywriting is a creative and really interesting job. Writers are constantly learning something entirely new for them in a wide variety of areas.

#2 Every single business needs content
Even taking into account the active development of AI, these specialists are still in demand. Any brand wants to grab the attention of its target audience, and the main tool for this is content.

#3 You can combine work and traveling
You can work remotely from anywhere by collaborating with companies and clients from different countries. Also, in most cases, you can make your own work schedule, working as a freelancer while traveling;

#4 You define your income
Your income directly depends on your talents and knowledge. Copywriters who constantly improve their expertise, take courses, and have a high-quality portfolio earn several times more and often raise the price of their services;

#5 Opportunities for other jobs and projects
Freelance writers can combine this type of activity with their primary job. For example, if you are looking for additional income and are sure that this profession is exactly what you need, you will not have any problems.

What Skills are Required to Become a Highly-Paid Copywriter?

What talents do clients value, and what is essential in this profession? Let’s take a look at the basic skills a freelance writer can’t do without:

Grammar, spelling, and punctuation. The most important skill of any copywriter, regardless of their experience, is absolute literacy and understanding of spelling and punctuation. No copies will work if they have mistakes.

So, at the beginning of your career, we advise you to collaborate with editors to check your copies for grammar. Also, you can find the resources that help writers deal with mistakes, such as Grammarly or Becorrect.

Readiness and broad-mindedness. You will need to write on various topics. For any specialist, including a copywriter, it’s important to keep track of changes in their field. To be in trend, you need to constantly learn, understand new technologies, and tools. You can always find books, webinars, training, and courses on marketing online.

However, first of all, we advise you to try different directions and specializations in writing to define which one works best for you.

Ability to quickly find information. To create even a small post, a copywriter has to research tons of information. So, it’s important to learn how to highlight useful information for the reader, removing unnecessary.

Also, don’t forget about fact-checking. Otherwise, your competence will be under question.

Communication skills. Without communication skills, it will be challenging for a freelancer to negotiate, coordinate tasks, accept re-writes, discuss comments, defend their point of view, clarify details, communicate with management, and much more. That’s why before looking for clients, you need to learn how to present or sell your services.

What differentiates you from your competitors? What is your main advantage over competitors?

We recommend you to write a pitch including your main qualities as a copywriter before starting your cooperation with clients. It will help you feel more self-confident during the interview or negotiations, as well as to sell your services at a higher price.

Time management. Being able to accomplish your tasks on time is crucial for building a good reputation. Working as a writer, especially freelance, you will have to optimize your workflow correctly to plan tasks and meet all the deadlines.

There are many time-management systems available for you. So, we strongly recommend you to get to know some techniques as they will help you build the most effective schedule.

Flexibility. Depending on a project, the style, format, and topic of your writing can differ. Especially if you only start your career, you need to be prepared for changing circumstances and learn how to adjust to your client’s requirements.

Responsibility. Your clients want to see a copywriter ready to be responsible for the results. High motivation, striving to do your job as effectively as possible, and completing the tasks on time are also skills specialists need to succeed in 2021.

Perseverance and patience. Working on content can be monotonous and repetitive sometimes. It can not always be possible to find the right direction quickly, collect information, and understand the material.

What Digital Skills are Required to Become a High-Paid Copywriter?

Today, a successful freelance writer should have multidisciplinary knowledge and skills as this is not limited to knowledge of grammar and the ability to write articles.

They should navigate the topic, dive deep in studying a business niche, find a common language with the customer and the audience as well as learn how to use tools for assessing the results of their work.

If it’s not enough for you to just write good copies, take a look at 4 most demanded digital skills that will revolutionize your work process and improve your results dramatically.

SEO writing

Search engines are one of the most significant sources of valuable traffic to websites. For example, BrightEdge showed that 51% of website traffic and 40% of revenue comes from organic traffic.

To drive more organic traffic, copywriters need to optimize their content for the search engines. Finally, optimize it for keywords that potential buyers are likely to search for.

Required SEO skills include the knowledge of:

• keyword research;
• Placement of keywords in the content;
• Internal SEO;
• Competitor analysis.

Content Marketing

A copywriter who knows the basics of marketing feels their audience’s interests, understands their pain, motivates people to purchase the product by creating offers for different segments, and understands the customer’s journey.

Such a specialist is well versed in the product, its features and benefits, as well as application scenarios. This knowledge helps to see the promotion strategy as a whole.

Technical skills

To succeed in our technological era, writers need technical skills because creating and promoting content sometimes requires some essential tools. For example, a copywriter might need to upload their copies using a management system like WordPress. In addition, they will need to obtain information from tools such as Google Analytics.

Understanding of Social Media

Writing is part of the content marketing equation. Still, its promotion is another part that few people pay attention to.

Common platforms for promoting your copies include social media, blogging communities, and email. The promotion on social media and email subscribers helps to increase the traffic significantly.

Final Thoughts

In this article, we’ve covered the essential skills to kick start your writing career. The list of necessary qualities for this profession includes both Soft and Hard skills to help you take on high-paying projects.

So, let’s summarize all the above material. To become a demanded specialist, freelance writers need to learn how to solve problems and work in these areas:

Psychology, because any content is about working with the audience, real people, and their values.
Marketing, because in most cases, a copywriter solves commercial problems.
Writing copies as a carrier of information.

Copywriting is a broad field with different niches and specializations. There are subtleties and nuances here, things that you need to know and be able to do. It is neither difficult nor easy. However, it’s important to understand that mastering writing takes time and effort.

If you have any questions, be sure to write them in the comments under this article!

the authorglavred