Career & Business

How to Promote Your Business in 2021 with Facebook Paid Ads?

Why Should I Use Facebook Ads?

Today, Facebook is the largest social media in the world that a lot of businesses use to promote their products and services. You are missing out on a lot of profit if you still don’t use Facebook ads, especially if you want to promote your business in 2021.

Below we have summarized 7 facts that prove why Facebook advertising is a wise investment in developing your brand.

Key Features and Advantages of Facebook Advertising Campaigns

1. Facebook is the place where people spend a lot of their free time

On Facebook, you can run ads for literally any business. We like to compare this platform with a virtual version of the Earth as there is no business that wouldn’t be suitable for promotion here.

Imagine that there are over 80 million active business pages on Facebook today. And, this is where most of your future clients are located!

On average, a person spends about 2 hours of free time on social media. United States residents spend more than 40 minutes a day on Facebook when there are more than 4.1 million likes on posts every minute. And, you won’t have many ad competitors as Facebook only advertises to 2 million users.

2. There are more than 2 billion users on Facebook in 2021

Recently Mark Zuckerberg boasted another record: over 1 billion people visited Facebook in one day! An interesting fact is that about half of the users use ONLY the mobile version of the platform.
When creating an advertising campaign, only interested people will see it. This happens because Facebook will determine your target audience and will show ads to those people who might be interested in it.

3. Lack of organic growth on Facebook

If you have a Facebook page, you should understand that only about 0.5% of subscribers will naturally see your updates.

Facebook continues to reduce the appearances of public pages in the feed which, of course, disappoints many businesses who decided to promote themselves through the platform. Thus, we were simply forced to use Facebook ads, and we couldn’t do without it.

But, don’t be disappointed. You don’t have to spend millions on Facebook ads to be successful! In fact. you can budget just $10 per day for your post to be seen by 10,000 people. And, these will be your potential customers who are truly interested in your content!

4. Targeted advertising is just cool!

You choose who you want to show your ads to on Facebook. You can filter your targeted audience by location, demographics, age, gender, interests, behavior, connections, etc.

5. Remarketing capability

We advise you to pay special attention to remarketing.

This is the type of technology that shows your business ads to people who have already visited your website, used your mobile app, or left their contact information.

Thanks to remarketing, the right customers will see your ads on search engines, websites, social media, or while watching a video!

6. You can convert users to customers

To get not only traffic, but also the desired leads, customers, and sales, you can target people using cookies. This tool will help you fine-tune your remarketing.

7. Additional Facebook tools available

Below we have provided more examples of some tools that should help you understand Facebook advertising a little better:

The Facebook Ads iOS

An app that helps you set up ad campaigns right from your phone. Thanks to this tool, it is extremely quick and convenient to control your advertising campaigns whenever it’s suitable for you.

KISSmetrics

This is an important tool for determining the effectiveness of your advertising campaigns and monitoring statistics. But, there is also a disadvantage: this tool is not cheap. The Starter Package alone will cost you $200 a month. However, we bought a full package and didn’t regret a single dollar spent! KISSmetrics is worth the money and allows you to track every advertising campaign.

Conclusion

The key to success is to take advantage of the information above and take action!

Still, if you have questions or ideas, you can share them in the comments below.

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