Reading time – 10 minutes.
· Identifying your niche in targeting is a key factor for a successful start in your career.
· Preparing for a job search is the first step to getting hired quickly.
· You can find your first orders even without job search websites.
· Learn about tricks that will teach you how to enjoy your job search and increase your self-confidence.
It’s not always easy to understand and explain the value of your offer, especially as a newcomer in freelance. Those who provide a service rather than a physical product probably understand its challenges, right?
The reason it can be difficult is that you can’t really show your clients how it works. The key here is to understand your client’s problem and explain how your service will solve it. However, what if I tell you that it’s not as tough as you might think it is?
In this article, we will consider the most common and helpful ways to find your first clients and tips on making a good first impression on an employer. Keep reading and discover yourself the Top 10 resources for finding your first orders and tricks to boost your confidence when searching for a job.
Identifying Your Niche as a Targetologist
Before you start looking for your first orders, it’s essential to determine the business’s niche to provide your services. Here it’s important to clarify that there is no such thing as a good or bad niche. Still, there are those areas where you will be more likely to find yourself, immediately create a high-quality portfolio, and develop your skills. It all depends on the tastes and preferences of a particular specialist.
The first thing you should be guided by when you take on your first projects (and this is about 5-10 first projects), try to choose the niches where you are most knowledgeable. For example, I have some experience in sport and fitness. I know what interests bodybuilders or athletes the most. I understand what values these people live by and keen on what “pains” and positive moments exist in this sport.
This way, I can qualitatively segment this audience for any advertising company. So, I will reach out to this audience through the ad and its embedded messages based on personal experience.
If you are a beginner, I recommend that you work with businesses you’re well versed in. Once you get to the next level, you will learn how to quickly dive into different niches by parsing the audience and studying the topics of discussion that interest your target audience.
The Popsters service is also helpful for this. This app allows you to view popular publications on pages with different topics, not only on Instagram and Facebook but on all social media in general. By studying these posts, you will also be able to make quality messages for your ads.
Also, I don’t recommend beginners in targeting to take the first projects in the B2B sector. It has nothing to do with the skill level you have as a beginner or as a professional. In general, B2B promotion works better in contextual advertising. It can be submitted to YouTube and shown by key requests for specific videos. On social media, it’s pretty challenging to identify the B2B segment of the proper volume. Therefore it’s better not to take on such projects at the start. Experiment with such niches in business when you already feel confident in this profession.
Another important point that I don’t advise beginners to do is work in niches with situational demand. For those who don’t know:
· Cumulative demand is an actual, existing constant demand for some things, such as food delivery or household goods and clothing;
· Situational demand includes taxi services, flower delivery, goods for events, gifts for certain holidays. Any products that generate demand seasonally.
Selling such goods in the absence of demand is either impossible or very difficult.
It would be best to take on areas where you know, feel, and understand the target audience well. These should be some kind of products and businesses that bring an understandable result for their consumers.
Another simple trick: if you have achieved success in a particular direction, take as many projects in this niche as possible. As you already understand how marketing works within this niche, the costs for implementing each project will be much less. Thus, you will upgrade your skill even more, increase income and reduce stress from work.
Smart Strategies to Find Your First Clients Quickly
Most often, during the job search period, candidates don’t let go of their phones and dream of hearing the long-awaited words: “We are glad to invite you to work in our company!”
This time of painful waiting leads to despair and even a depressive state. Overestimated expectations are often one of the biggest mistakes job seekers make.
Every time you apply for a vacancy, you need to be prepared for failure. Remember that 90% of those you meet will only help you adapt and get comfortable. And only 10% of them will really help. It’s not about you; this is the human factor. In order not to lose focus and soon find your first order, follow these rules:
1. Determine the basic needs of the employer and try to meet them
Try to answer the following questions:
• What kind of candidate is the employer looking for?
• How can I solve his problems?
• What does he expect to see on my resume?
• What are the selection criteria in this company?
• What can be changed on my resume to fit the job profile?
• What are my strengths?
The basic principle of job search: think first of all about the employer, and then about yourself.
2. Choose companies according to the chosen niche
After researching the industry, look for companies that appear attractive based on your expectations. I advise you to choose 10 such companies so that you can find open vacancies after.
Next, evaluate what requirements the company sets and what you have. Prepare a resume, highlight the critical skills that fit the job. There are no ideal candidates with a complete set of requirements. It’s enough to have a few important ones. Don’t be afraid to take risks!
3. Subscribe to the company you are interested in on social media
Almost all companies are now active on social media: Glassdoor, Facebook, LinkedIn, Instagram, and Twitter. This way, they achieve different goals: marketing, brand building, etc.
We’re interested in this because companies are trying to attract the best candidates to their teams through social media. It is called HR branding.
On social media, employers cover all aspects of the company’s internal work in a way that looks attractive to new candidates. For job seekers, this is a means of obtaining information about the company and, more importantly, communication with a future employer.
4. Try to connect with people from the company you are interested in
View your contacts on LinkedIn and other social media. Perhaps someone there knows those who work for a company that interests you. If you find such acquaintances, ask them to introduce you to people from the company. Explain to your friend that you are a fan of the company and you want to ask what kind of people they need and how you can get to the interview. They will not deny such a request since it costs nothing.
If you don’t have common acquaintances, then try to find people of the company you need on social media. You can also contact the head of the specific department where you want to get a job.
5. Write a message that gets noticed
Most job seekers write their cover letters according to the standard scheme. These are the most boring letters with a set of template standard phrases. I’m sure you wrote that you are result-oriented, customer-oriented, friendly, etc. Think, maybe you have something that sets you apart from hundreds of other candidates?
Companies want to hire people who already know about them, about their products or services, and who already position themselves as part of the team – so show it.
My personal advice. Don’t send responses to all vacancies in a row. It will easily cause you to lose focus. It’s better to apply for fewer vacancies but to make each contact with the employer more individual. The principle “I will send the resume everywhere, suddenly it will work out somewhere,” in fact, doesn’t work.
Also, don’t be afraid of rejection. Treat every interview as an experience, always do “correcting mistakes.”
10 Tips Targetologists Use for a More Focused Job Search
Find your ideal position
It’s time to use your creativity! Start your job search by designing the ideal position for you. Think of what you actually want to do and why you want it. Also, get clear about why you’re suitable for that job.
List the values you bring
Once you have written down your values to the target client, everything becomes easier. You’re now more comfortable in securing a job.
Use social media to build connections
If you’re new to targeting, pay a closer look at social media. Start by building connections with people and businesses you appreciate.
You don’t just text someone and ask them for work. First, you can follow their profiles and get yourself on their radar. Start commenting on their posts and regularly show support for what they’re doing.
Meet new people
Spending time in Facebook groups where your clients might be is excellent. However, it’s important not to just live behind a computer screen. Meet with freelancers and potential work leads in the real world.
Create a daily routine
Consider your job search as a real full-time job. Wake up early, take a lunch break, and finish your activities before evening.
Organize your routine to keep yourself focused and motivated.
Use an app JibberJobber to track all the information about your job search
In addition to the previous tip, you can use a free tool JibberJobber. Keep tabs on everything that’s going on during your job search.
Optimize your online portfolio
I advise you to update your LinkedIn and Google Plus profiles with your latest employment information. This way, you can make a good impression on your client even before an interview. You just need to drop the link to your account.
Regularly update your LinkedIn status
It is a great way to show that you are an active user and love to share your work and learning process. It also tells a lot about your interest in the job and your field of activity.
You can share articles, quotes or tell about a project you’re working on.
Practice Your Interview
Make sure you spend some time practicing sample interview questions and answers. You can ask your friends or family members to help you.
This way, you will feel much more confident in a real interview.
Follow up after an interview
Don’t forget to thank the people you interviewed with. It’s really important to send them an email after a meeting. It will show that you are interested in working for this company and will most likely be remembered.
TOP 10 Best Websites to Find Freelance Jobs in 2021
Freelance jobs platforms will quickly get you started as a freelancer. You can only apply for projects that you like. They will help you find your first clients and earn the trust of employers. Here is a small list of those that will be especially useful to you as a beginner:
Upwork is a huge freelance jobs website with over 12 million freelancers and 5 million clients each year. It’s a perfect place to find targeting projects in every niche.
Similar to Upwork. Here you can make your own profile and start finding jobs posted by clients. It reports more than 50 million users as of 2021.
In addition to vacancies for working with targeted advertising, on SolidGigs you also get access to free materials that will be especially useful for newbies searching for clients.
Guru is a place to tell about your experience and contact potential employers easily. Simultaneously, to scroll through the enormous amount of posted jobs and projects for freelancers.
It is an easy-to-use site that helps companies and startups find talents in a variety of freelance jobs.
Moonlighting is a quick service for searching for all kinds of jobs. Here you can find both remote works and work at the place of residence.
It is an ideal job marketplace for the Digital marketing business sphere. Still, you’ll have to apply to enter this website. Not all applicants have a chance to access it. The main advantage is that you’ll have scarce competition for vacancies if you get approved.
This website is an excellent resource for employers to hire people with specialized skills for demanded professions. So, feel free to register and fill out your profile!
Truelancer is a community of trusted freelancers all over the world. Their platform is safe, quick, and flexible to find and connect with potential clients.
It’s one of the most popular platforms you can use to define your service, select the amount you want people to pay you, and wait for clients to contact you.
The profession of a targeting specialist attracts many but is not suitable for everyone. Nevertheless, more and more people want to try themselves in this activity. In this article, we’ve sorted out:
· how to correctly define your niche in this profession;
· where it is better to start, as a beginner targeting specialist;
· and shared some tips on how to find your first customers quickly and with pleasure.
However, none of the above will help unless you search for a job thoroughly and systematically. Look through new vacancy announcements every day and send your resume to suitable companies. In case of rejection, ask the interviewer for advice on what you need to do to succeed in the next company.
Don’t sit in one’s hands! Only persistent job seekers find work quickly.
Reputation is crucial in the career of any employee. If you work carefully now on its creation, then in the future, it will bring you success. If you think that careless phrases and manners of your behavior can in no way affect your reputation, then all other efforts will be in vain. It’s these little things, invisible at first glance, that form the image of the employee.
Don’t be afraid to take the initiative. Feel free to offer your help. Your clients will definitely appreciate it.
Still, don’t forget about your capabilities and take on only those responsibilities that you can cope with at the moment. Remember – it’s better to give up some part of the work, calmly assess the situation, than be branded as an irresponsible person who cannot be relied on.
Call to Action
If you need any further guidance on learning about targeting, you are free to join our course. It will help you put your hard and soft skills on a higher level.
You can register here (LINK), and we will get back to you shortly.