How to Become an Expert in Copywriting with Zero Experience?
- The copywriter’s main job is to create a powerful copy that persuades people to take action.
- It’s not enough to write beautifully and competently to become a professional. Copywriting is also about psychology, marketing, PR, and analytical skills.
- Whether it’s SEO, SMM or email newsletters, it is the content that attracts users and leads them to the final action – buying a product, purchasing a service, signing up or visiting an event.
- Copywriting is one of the highly demanded professions you can master to grow your revenue even without specific education.
Table of Content
- How to Become a Copywriter and Earn Decent Money in 2021 Without Experience?
- What are the Main Skills You Need to Become a Pro at Copywriting?
- Why Businesses Cannot Succeed Without Copywriters?
- Easy Ways to Improve Copywriting and Content Marketing Skills
- Discover Top 5 Books to Upgrade Your Copywriting Skills
- Final Thoughts
How to Become a Copywriter and Earn Decent Money in 2021 Without Experience?
There is no single instruction to becoming a copywriter because each specialist has their own path in the niche they choose.
Being a professional copywriter is more than following basic directions or writing information considering technical requirements. On the contrary, it entails a deep understanding of the audience’s needs, marketing, and psychology. It requires the ability to catch the audience’s attention quickly and effectively while creating content that engages and inspires.
Nevertheless, we have put together a small guide that will help you start your career and gain experience to find highly-paid orders:
- Understand how to carry the analysis of competitors, draw the audience portrait, and learn the USP of the company you write for;
- Select 3-5 companies from different areas you interacted with. For example, you like their product, order services, know their work, etc. Analyze their writing and try to rewrite their copies better;
- Prepare 3 texts, as if you need to sell 3 different brands: product, service, and event. For example, imagine doing a Landing Page and write the copy for this business;
- Find among friends those who already have a business or can contact you with a brand owner. The main thing is that you can offer texts for their website and social networks for free. You need to build a portfolio and get an internship;
- Design your social networks in the same style, make a description that you are a beginner copywriter;
- Prepare a business page, for example, on Tilda. Make a portfolio there and show your advantages and services cost;
- Write your ad to different groups and communities: Facebook, LinkedIn. Look for communities of entrepreneurs and marketers – those who can order a copy;
- Make your ad honest, non-standard, and useful for potential customers. You should stand out over your competitors. Since you have little experience, you can offer a discount;
- Decide on the direction that is more interesting/close to you: advertising copies, informational texts, emails, social media posts. Focus on either direction or niche businesses. It’s much easier to become a demanded copywriter in the field of investment and finance than if you were writing about everything and for everyone;
- Develop more than just writing skills. You definitely need knowledge in marketing and sales, time management and negotiation skills, the ability to present yourself and your ideas.
What are the Main Skills You Need to Become a Pro at Copywriting?
In order to become a professional, it’s not enough to write beautifully and competently. Copywriting is also about psychology, marketing, PR, and analytical skills.
Let’s take a look at what you’re going to do working as a copywriter:
- Write in an informational style – most of the articles on the Internet are written in this style. It helps convey messages to the reader concisely and implies that you clean the text of stamps and unnecessary words;
- Know how to collect information – you will often work under insufficient data and technical tasks. Finding information is one of the daily duties of a copywriter;
- Be able to analyze large amounts of data – a copywriter should find several similar texts, compare them and draw conclusions. Also, study different requests from the client’s competitors and highlight their unique advantages;
- Know the basics of marketing – since advertising copy is a marketing tool, you should understand why you’re writing the text and what it will give the client’s business. Once you know the basics of marketing, you can write both a sales copy and an article that builds consumer confidence;
- Understand the basics of SEO – the text should be clear not only for people but also for search engines. If you know how the text is indexed and what the search engine robots will pay attention to, you can write the copy that will appear on the first lines of the search results;
- Designing the material – the text itself may not attract the reader’s attention – it should be correctly formatted. Otherwise, no one will read it. If you can make or find illustrations and infographics, then you are a more self-sufficient and valuable specialist in the eyes of the client;
- Know how to sell goods and services – to understand how to convince with the help of text, you should learn from people who are already professionals in this sphere;
- Communication with the client – it’s essential to present your work to the client effectively. For this, you need to listen to customers’ requests, find possible problems and their constructive solutions, explain and correctly get out of potential conflict situations.
Why Businesses Cannot Succeed Without Copywriters?
Copywriters play a crucial role in the whole marketing strategy of the company. Whether it’s SEO, SMM or email newsletters, it is the content that attracts users and leads them to the final action – buying a product, purchasing a service, signing up or visiting an event.
Writers create landing pages, promote blog posts, and create a good impression and trust with the audience. As we said above, this profession is not only about putting words into sentences but also about branding, advertising, and marketing, which is valuable in every company.
As a specialist, your primary responsibility will be writing copies that persuade people to take action, so you directly influence brand developments and sales.
If you still have doubts about this profession, the statistics we’ve collected below will dispel all your fears. The facts from the latest researches show that:
- Nearly 67% of businesses hire freelance writers for creating content;
- 60% of marketers in the B2B segment admitted that they struggle with creating powerful content;
- More than 80% of users first research the business’s web page before making a purchase;
- 47% of customers first view the company’s website before talking to a sales manager or purchasing products or services;
- In addition, сopy quality, grammar, and spelling on a company’s website play a huge role in decision making for 74% of users.
It happens that almost no business can survive without copywriters. Quality content helps to build trust, engage users and develop good relationships with customers.
6 Easy Ways to Improve Copywriting and Content Marketing Skills
So, now that you know this profession is highly demanded, let’s see what will help you master these skills.
- Collect useful copywriting tools
You can find numerous tools and books that will help boost your writing process, especially if you’re a beginner and may not know all the rules for creating effective content.
For example, Hemingway is a free app that analyzes your writing and lets you know if the sentences are hard to read, which words and phrases have alternatives, and many other functions to help you edit your copy.
Grammarly is the true favorite among copywriters. With the help of the AI it shows all the mistakes – grammar and stylistics, and options for correcting them. If you write for a specific audience, it knows how to convey a message to the reader and will correct you where necessary.
Another useful tool is WordCounter. In addition to counting words and characters in your text, it also corrects grammatical errors and checks plagiarism.
- Create strong persuasive headlines
Keep in mind the 80/20 rule. It basically means spending 80% of your time writing the headline and only 20% for writing the rest of the copy.
The first line of your article is what grabs the reader’s attention and motivates them to continue reading. To make your headline powerful, follow these tips next time you write a copy:
- Keep it short and catchy;
- Make them clear and concise;
- Avoid using hard words and cliches;
- Write down a few versions of a headline, read them out loud, and make some re-writes if needed.
- Ask for help and collaborate with editors
When you work in a small group, you learn and get the feedback you need to get better. Find people who want to improve their writing and practice together. Invite colleagues and friends to read your texts. This will help you figure out if there are any mistakes you missed.
- Imitate your favorite writers
Imitation is not the same as plagiarism, and, of course, you cannot copy someone else’s text and claim it as yours. However, you can try to write in the same way as those you read regularly. Determine what parts of their work you like the most, and see if you can use similar strategies when creating your content.
If your favorite authors are joking, use humor too. If they’re always serious, give it a try and see if your readers like it.
- Learn to edit well
If you want to become a professional copywriter, you will constantly have to edit your texts. Editing is a tricky job that is often considered a waste of time and money, but in fact, it adds value to your text and doesn’t require you to write very much.
Editing will help you assess your copywriting level. Start by crossing out unnecessary words and shortening sentences, use expressive means, but don’t deviate from the topic. The more attentive you are about your texts, the better your result.
- Practice, Practice, Practice
When it comes to developing skills, the best thing you can do is practice, find mistakes, try new techniques, use various tools, and refine your writing daily.
You can learn to conduct A/B testing for your copies to figure out what works for your audience well and what should be improved. Once you’ve found your style and learned how to catch your readers’ attention, you can create content that sells.
Here are some tips you can incorporate into your writing routine:
- Find powerful phrases and add them to your future articles;
- Analyze your competitors and avoid making the same mistakes;
- Rewrite headlines to make them better.
Discover Top 5 Books to Upgrade Your Copywriting Skills
The Adweek Copywriting is based on a $2,000 course Joseph Sugarman taught back in the ’70s.
This book is a step-by-step guide that walks you through the copywriting process, explains the emotional triggers and components that make up a strong copy.
If you’re a writer who deals with writing sales copy, this book is what you need!
Within its 400+ pages, Robert Bly discusses every useful copywriting technique that will be especially handy for beginners who want to get to know the sales techniques for copywriting and content marketing.
Whether you write for a business or for your personal blog, Ann Handley – an author of this work and a brilliant marketer – shares hundreds of tips on improving your writing.
The book is dedicated to everyone who writes, as it’s clear from the title. So, if you strive to create awesome content, “Everybody Writes” will be really handy.
Powerful content doesn’t appear by accident, and what makes Daniel Danes-Hutt’s work so impressive is not so much his viral wins, including one post that attracted $3M in customer requests, but more of his understanding of what content does.
Content Marketing for Traffic and Sales combines experience in direct response marketing with constant cutting edge experimentation to produce the best and most practical content marketing book you’ll find on the web.
Learning how to write powerful headlines is essential for every author. This is your first impression, and it’s critically important to catch the reader’s attention from the first line.
This guide to headline creation from Copyblogger is one of the first resources we advise you to turn to when starting a career.
The book is short and easy to read, where you will find the necessary tips and instructions for writing catchy selling headlines.
Copywriters are a mix of authors, salespeople, and behavioral psychologists. To become a professional copywriter, you need to understand these aspects well. Your credibility will improve when you get more work, and you will become an experienced freelance writer without even realizing it!
The industry is huge, and there is an absurd number of jobs to choose from. So, if you’re interested in building a career as a copywriter, in this article, we have put together some helpful tips to show you how to become one even with no experience.
We hope our recommendations were helpful to you. Don’t forget to practice and don’t stop there!