Career & Business

5 Steps to Go From Beginner to Professional in Digital Marketing

5 Steps to Go From Beginner to Professional in Digital Marketing5 Steps to Go From Beginner to Professional in Digital Marketing

Learn How to Become a Digital Marketer in 2022 with Little or No Experience

 

 

Summary

  • From pharmaceuticals to educational institutions – all businesses around the world rely on marketing management to improve their performance.
  • The digital marketing profession combines various soft and hard skills and a range of different activities, including SMM, content marketing, email marketing, advertising, affiliate marketing, etc.
  • Since the marketing department is a critical part of any business, the need for marketing professionals is growing rapidly. Organizations are in need of hiring qualified marketing professionals who can lead the company to high profits.
  • As a marketer, interacting with people will be an important part of your job. You can build a strong network that will support your professional growth over the years or start networking with colleagues during online or offline events.
  • An average salary of a digital marketer is up to $60,000, according to Glassdoor. In addition, a digital marketing manager expects a salary above $123,000 a year!

Table of Content

Starting a Career as a Digital Marketer
5 Steps to Becoming a Digital Marketer in 2022

  1. Learn the basics skills for digital marketers
  2. Discover the fundamental digital marketing tools
  3. Build a digital marketing portfolio
  4. Create an effective marketing CV
  5. Networking in marketing

How Much Can You Make Working as a Digital Marketer?
Will Digital Marketing Be in Demand in the Next Decade?
Final Thoughts

Starting a Career as a Digital Marketer

 

 

There are several ways to become a digital marketer. While many digital marketers start in traditional marketing roles before specializing, this is far from a hard and fast rule. In fact, you don’t need any unique experience to become a digital marketer – just a specific skill set. Many people come into this realm from various roles, including copywriter, webmaster, or even influencer.

To become a demanded specialist, you will need to manage 5 crucial steps for becoming a digital marketer. So, keep reading to discover all the tips and tools for a successful career in 2022.

5 Steps to Becoming a Digital Marketer in 2022

 

#1 Learn the basics skills for digital marketers

The critical step in a digital marketing career is acquiring basic technical knowledge in SEO and SEM, SMM, analytics, social media advertising, and email marketing. Along with that, try to find ways to demonstrate that you have a variety of soft and flexible skills that a professional should have, such as leadership, a strong writing voice, and a sense of the online landscape.

Learning email marketing, SEO, and analytics can take you months or even years to turn a passing acquaintance into a coherent skillset. Still, there are specifically designed resources to help you immerse in the most critical aspects of digital marketing for effective and accelerated learning.

#2 Discover the fundamental digital marketing tools

The more digital marketing tools you have, the easier it will be to become a digital marketer. For example, Google Analytics and Google Ads enable specialists to measure and track the marketing campaign performance. SEO tools like SEMrush, Moz, and Ahrefs are also essential for researching relevant keywords, identifying related keywords, checking backlinks to your pages, and analyzing competitors.

Experience with email tools like MailChimp or SendGrid can also be invaluable if you’re looking to break into digital marketing. As well as CRM – customer relationship management programs such as Salesforce and Hubspot.

However, perhaps the easiest way to get into the world is through social media. Digital marketers rely on Facebook, Twitter, Instagram, LinkedIn, TikTok, and other resources to drive traffic, generate leads, and grow their brands. Increasing followers (or at least a visually coherent style) and leveraging SMM tools like Hootsuite, Later, and Buffer will help you stand out from your competitors when applying for digital marketing jobs.

To help develop great content for your social media platforms, you should experiment with free stock image websites like Unsplash or Pexels and graphic design platforms like Canva.

#3 Build a digital marketing portfolio

For digital marketers, portfolio building is an additional challenge. Rather than just showing the finished product, you will need to showcase your processes and results to demonstrate your teamwork, planning, and strategic thinking.

Include the links to your published works such as newsletters, social media posts, or articles, and clearly state your role in creating them – Did you develop a strategic plan? Wrote a copy? Designed a layout? Coordinated an advertising campaign? Credit sharing is essential.

Instead of staying in the spotlight, it’s beneficial to demonstrate that you can work in a team or even lead it.

When it comes to sharing your results, use as much data as possible. Digital marketers use hard numbers, so feel free to list them here to back up your claims – for example;

  • “I added 1200 qualified leads through a targeted social media campaign in Q2 2020”
  • “I increased organic web traffic. 18 percent compared to last year. “

Direct data transfer is especially relevant when it comes to SEM and SEO. Not all companies measure ROI on their digital marketing strategies, but SEM and SEO are pretty simple metrics. One caveat: if you’re sharing work done for real clients, be sure to get their consent before sharing any sensitive information.

If you don’t have any work experience, your portfolio may include the results of the hands-on labs you’ve done as part of your digital marketing coursework. Once you’ve gathered all the materials together, post them in a glossy and well-organized way on the web. In addition, you can describe the process of your work and the creative solutions you came up with at each step.

Your online activities are also part of your portfolio. It should showcase your creativity, voice, and professionalism. If you’d rather keep your social channels private, consider launching one for a passionate project – like an Instagram account to share surf photos or a blog dedicated to cooking and recipes – and include that in your portfolio.

#4 Create an effective marketing CV

Most often, your CV is your first contact with an employer. So, it’s worth getting it right.

It’s better not to overcomplicate here. In fact, you have about 6 seconds to make a first impression, so keep your resume clean and well-organized, and add concise information. Use a bulleted list if necessary. Tell more about your marketing skills and experience, and hard numbers will help you (remember, your portfolio is the place to dive into the details).

We also recommend that you edit your CV for each application. Check the job vacancy and the company’s online presence – your cover letter should match their tone. Show your personal skills and creativity in a way that reflects the personality of the company’s brand. The job posting will also show the company’s priorities when applying for the job – and these are the skills that your resume should be at the forefront.

These skills generally fall into three categories:

  1. Marketing skills – software skills and other technical requirements;
  2. Transferable skills – sales, design savvy, or writing experience;
  3. Adaptable skills – leadership or problem-solving.

This first category should rank first on your resume – these skills should be the first thing you look at. You can cite the other two sets at the bottom of the page.

#5 Networking in marketing

It’s no surprise that the digital marketer’s overall network development starts online. Besides the aforementioned social channels or blogs, you can launch your own industry-related newsletter to showcase your original content, show thought leadership, share your work, and expand your platform.

Building a solid online presence is beneficial in any field, especially in digital marketing. So, you can find networking events for digital marketers, both online and offline, offering additional opportunities for local employment.

For example, there are various annual digital marketing conferences, and the industry website MarketingTerms lists dozens of virtual networking events across a range of specialties and market sectors.

How Much Can You Make Working as a Digital Marketer?

Digital marketing salary depends on your location, seniority, and experience. For example, according to Glassdoor, a digital marketer has an average salary of $60,000. On the other hand, digital marketing managers can expect a salary above $123,000.

At the top of the range, a VP of digital marketing can earn between $135,000 and $200,000, and a digital marketing director can earn between $105,000 and $140,000.

Will Digital Marketing Be in Demand in the Next Decade?

Sure! This is one of the quickest growing areas in technology, and the demand for digital marketing skills is growing really fast. According to Bullhorn, 71% of hiring managers have struggled to find qualified marketers to fill their vacancies.

Meanwhile, HubSpot reports that 70% of companies are now investing in content and SMM, and 64% of specialists said their marketing budgets had increased this year.

Can I Become a Digital Marketer Without Experience?

It’s possible to become a specialist in digital marketing even if you don’t have any experience in marketing. However, you will need to acquire the necessary skills and be able to demonstrate them.

Every digital marketer should have several key technical competencies – SEO and SEM, analytics, SMM, email marketing, and knowledge of CRM.

It can take months to gain the needed experience in all of these areas, especially if you’re trying to combine passing familiarity with several different strategies into a single skill set. Consider enrolling in a digital marketing course for a modern education focused on the skills you need as a digital marketer, covering all the basics and avoiding wasted time.

Along with your digital marketing technical skills, try to find ways to demonstrate that you have a variety of soft and flexible skills a digital marketer should have, such as leadership, a strong writing voice, and a sense of the online landscape.

As you develop those skills, you can start creating your own projects like newsletters, marketing campaigns, social media posts, research, project management, and strategy that showcase your skills and your work. In addition, they will form the backbone of your professional portfolio, a powerful tool in your job search.

If you don’t have any work experience, your portfolio may include the results of the hands-on labs you’ve done as part of your digital marketing coursework. Once you’ve gathered all the materials together, post them in a glossy and well-organized way on the web. Use this space to describe your process and the creative solutions you came up with at each step. Your online presence on social media is part of this package, so don’t forget about creativity and professionalism.

With a lot of work to brag about, all that remains is to write your CV – tailor it for each job you’re applying for, highlight your most important skills and start networking. Your online presence will make up the bulk of your professional profile. Still, you should also consider connecting directly to the digital marketing community through online and offline networking events.

 

Final Thoughts

Becoming a great digital marker without experience is more than possible after taking these 5 crucial steps for acquiring new skills and searching for a first job. The list includes the following stages:

  1. Learning digital marketing fundamentals
  2. Discovering the key digital marketing tools
  3. Building a portfolio of digital marketing projects
  4. Creating an effective digital marketing resume
  5. Networking in marketing

Constant learning and the useful tools we’ve provided you with today will definitely increase your chances of building a successful career as a digital marketer.

If you still have any questions about this or any other related topic, feel free to write them in the comments. Also, share with readers your feedback on this article. Was it helpful for newbies in digital marketing?

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