How Premium Quality Photos and Videos Help Brands to Scale Globally?
Reading time – 15 minutes.
- Most companies take advantage of high-quality visual content as a powerful tool to increase brand awareness and boost sales.
- Using high-quality images doubles the chances of your content to be remembered and shared.
- The scientific fact backs the importance of using visuals to process information faster and more effectively.
There are 120 effective content types that you can use to invite your target clients to join your brand and increase your yearly sales.
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Visual Content Marketing Insights to Consider in Brand Promotion
Every year, top brands examine the target customers’ behaviors based on primary marketing trends. The same relates to the niche of commercial photography. The target market’s core implications reflect the use of inbound, social media, and content marketing strategies in brand promotion.
The change in applying high-quality visual content is evident since most companies take advantage of this instrument as a powerful tool to increase brand awareness and boost sales. The goal of international brands is to communicate their message to the target audience with the most valuable and highly engaging photo and video content.
According to HubSpot, the most vivid and efficient marketing approach to promoting products and services is the use of visual content. It includes high-quality infographics and videos, along with social media posts and alternative types of publications. The idea is to drive traffic to business websites and increase sales of companies globally.
This article justifies the use of high-quality photo and video content to promote your brand on the Internet. It also reveals 120 types of content you need to apply for the most effective promotion of your business in the target market of commercial photography. It makes sense because thousands of companies already use high-quality photo and video content to drive traffic and sell their business offers online. The sphere of photography applies to clothes, sports goods, shoes, jewelry, accessories, glasses, and cosmetics (Link to the White Paper).
- 24 Key HubSpot Statistics on the Use of High-Quality Visual Content that Drives Sales
- 10 Billion high-quality videos and 10K photos are shared on Snapchat every day to promote companies across 200 million users globally;
- 1 Billion Instagram and Facebook users together prefer watching high-quality visual content every single day;
- 13 Million premium quality streaming videos appeared in the last 5 years;
- 10 Million minutes of video content is seen daily on cell phones;
- 1 Million articles can sell more products and services with promotional content having premium-quality illustrations after every 100 words;
- 92% of Facebook videos generate sales with native advertising;
- 92% of Internet users take advantage of customer emojis representing their products and services;
- 85% of the target customers buy more if brands share high-quality content, including the combination of photos, videos, and beneficial information;
- 85% of Facebook videos are watched without sound;
- 83% of high-quality video content shared on YouTube and Facebook leads to strong brand awareness and higher annual sales;
- 82% of traffic is based on video content that drives high-quality leads to business offers;
- 80% of marketing experts take advantage of premium visual content to enhance their marketing efforts and increase sales;
- 80% of Pinterest users share the content of international brands every day;
- 73% of B2B content creators prioritize their investment toward delivering more appealing content;
- 70% of YouTube videos covering solutions to customer problems result in high annual sales;
- 67% of marketers treat Facebook as their primary social media platform to promote brands;
- 65% of people remember information they read if it has high-quality images to support the findings;
- 65% of businesses sell their products and services through high-quality infographics;
- 65% of the increase in click-through rates is based on video content marketing;
- 55% of marketers perceive high-quality photo and video content as assets in their content marketing strategies;
- 54% of the target customers buy products and services of brands they follow through high-quality videos;
- 43% of marketing experts state that videos are the most effective content to use for commercial purposes;
- 323% of customer engagement results from “How-to” content followed by high-quality commercial photography and branded products or services;
- 150% of social media sharing is based on content with premium quality imagery;
11 HubSpot Research Facts Justifying the Value of High-Quality Visual Content in Brand Promotion
- 54% of brands prefer using video content to promote their products and services on the web.
2. According to the Content Marketing Institute, the top priorities of businesses use the content as the best marketing promotion tool to spread the brands’ messages online.
3. Buffer states that high-quality images drive 89% more favorites and 150% more retweets, which results in a higher number of clicks linking to the promoted products and services.
4. In the words of Buzzsumo, Facebook and Twitter content is shared 2,3 times more frequently with high-resolution images.
5. Considering the findings of the Global Web Index and research studies of Jeff Bullas, the growth of active monthly users in primary social media platforms happens while sharing premium quality imagery on the Internet.
6. Human brain processes information more effectively if it is supplemented by visuals.
7. Internet users process visual symbols in 150 milliseconds compared to any textual information.
8. Colorful graphics increase our interest in reading information by 80%.
9. As for the labels, 95% of people show greater understanding if brands use both text and visual content compared to only textual information.
10. People are 323% more likely to follow directions if the content has both text and photos.
11. The vast majority of people can memorize 80% of what they see, compared to what they read or hear.
120 Most Comprehensive Types of High-Quality Visual Content Brands Should Use to Increase Sales in 2021
The importance of highly valuable content should not be underestimated in current marketing practices. However, many research studies indicate that people do not read even highly useful content if it doesn’t attract their attention with bright and colorful high-quality photography.
Today, we cover the 120 most popular content types that you can share to invite your target clients to join your brand and increase sales every year. Besides, the information below was recommended by some of the most influential people in the sphere of marketing. All types of content have already been tested and resulted in higher brand awareness and annual sales.
Refer below to the list of 120 most effective types of content to promote your business with high-quality visuals:
- Articles gaining the attention of your target audience and asking people to subscribe to your blog updates;
- “How-to/Starter/Beginner” manuals, tutorials, and guides sharing highly valuable content based on your business;
- E-books, white papers, research studies, and business releases covering the insights of your business niche along with relevant material to support your point;
- Online courses on the use of your business products or services;
- Book reviews covering your thoughts regarding book insights and recommendations beneficial to your business;
- Emails from your clients with valuable content to share among your subscribers;
- Annual/monthly/weekly/daily calendar photos of business founders, employees, regular events, or pictures of your working environment;
- User-generated-content provided to your target readers with an option to ask direct questions and receive answers on an in-house business forum;
- Ask-Me-Anything or AMA posts representing an opportunity for your target customers to ask specific questions directly and inevitably receive comprehensive responses;
- Business promo posts with beneficial content and significant discounts on your business products or services;
- Social media marketing campaigns distributing your business message across various social networks;
- Emoji-based content to showcase your products and services in the target market;
- Opinion posts addressing your point of view about a specific aspect of your business;
- Webinars announcing educational content about your target industry and followed by discounted sales of your products and services;
- Brochures and flyers explaining how your business offers can solve the problems of the target marketplace;
- Company wins and accomplishments along with awards and diplomas of business founders and employees;
- Metaphor posts adding a new angle to a well-fashioned topic in your target market;
- Co-author posts featuring industry leaders and information they share to the target audience;
- Most recent news of the target industries and niches;
- Contemporary events related to the promotion of specific products or services;
- Provocative and scandalous subjects with information about popular brands;
- Checklists and cheat sheets with tips and recommendations on the topics of interest;
- List articles or listicles and link pages with direct links to information and resources appropriate to understand the value of your business offers;
- Infographics with colorful graphs, charts, and imagery relating the brands’ products and services;
- Corporate culture posts revealing your business philosophy and encouraging industry leaders to comment on your company position;
- So-called “How-I” posts sharing information about the business or personal struggles on the road to success;
- Announcement posts sharing information about your new product lines that are about to enter the target marketplace;
- Market prediction posts explaining your point of view on the business trends of the target industry;
- Demos and test-drive blog posts allowing your target customers to take advantage of your products and services for free;
- Transparency posts covering an open approach to running your business;
- Comments posts addressing creative ideas about the development of the target market and explaining your reasons for publication;
- Newsletters delivering high-quality content specific to your business but not shared online;
- Case studies, reviews, and testimonials on using business offers of particular companies;
- Profile information of specific leaders and famous people;
- Interviews with the target clients covering the pros and cons of products or services;
- Experts’ insights and recommendations about future trends in running the business;
- Comparison posts with alternative approaches to the company and its product lines;
- Audio and video promos with clips of how your business can solve the problems of the target market;
- Podcast MP3s sharing information about the company on public media profiles, such as iTunes and similar;
- Wiki-content posts inviting your blog readers to learn more about your company on Wikipedia;
- Best practices posts covering the most advanced solutions to solving industry problems;
- Tag-a-friend posts asking your followers to bring potential clients to the brand;
- Live streaming high-quality videos and live chats offering the possibility to interact with you directly on social media profiles;
- Landing pages and micro-sites instantly offering to purchase your products or services while sharing beneficial content;
- Mobile application messages serving as a part of relevant content to sell your business offers;
- Resource publications from global leaders and public figures;
- Solutions to global problems of interest referring to your business;
- Discussions on favorite topics, podcasts, collections, ideas, and quotes;
- So-called “Behind the Curtain” posts with company insider information;
- Encouraging stories that drive inspiration associated with business products and services;
- Comedy text and video posts with funny and parody moments on commonplace news or events in the target business;
- Tests and quizzes to grab the attention of the target audience regarding the niche problems and solutions;
- Polls, votes, and surveys testing the interest and demand for new products or services in the target marketplace;
- Local news referring to your business that you could discuss on the public;
- SlideShare and PowerPoint presentations focusing on the benefits and overall value of business offers;
- Referral posts asking your followers to share your content in exchange for a discount on your products and services;
- Syndication posts exposing your business to a more significant target market by republishing posts from the top media publication companies, such as Forbes, Fortune, Entrepreneur, and similar;
- Frequently Asked Questions or FAQs covering the most common questions and answers for your target customers;
- So-called “Should Ask Questions or SAQs educating your target readers about your target industry and market trends;
- Most popular content that people like, share, tweet, and re-post in your target niche;
- Contests with prizes attracting your target audience to your brand’s offers;
- Screencasts, screenshots, and stories on how to use your products or services;
- Calculators showing your target audience how much time and money they can save while purchasing your products and services;
- Time and money-saving posts with “How-to” inspiration ideas;
- Keynote posts summarizing and sharing your experience from visiting different events, such as conferences, workshops, seminars, meet-ups, business training sessions, and masterminds;
- Top resource takeaways with insights after reading a book or taking a course in your business niche;
- Think out loud publications contemplating on your unfinished thoughts and ideas to solve a particular business issue;
- Commentary posts on recent news and discoveries in your target market;
- Metrics posts measuring your experience as a target customer of a particular brand;
- Top tools to improve your business effectiveness from the position of CEO;
- Giveaways distributed for free to spread your content while asking for emails and names of your target clients;
- Guest blog posts sharing the experience of outside individuals regarding your products or services;
- Challenge and game posts offering your target readers to achieve specific goals while using your products and services;
- Public debates encouraging your target readers and followers to share their user experience toward any particular topic of interest;
- Transcripts of your notes in public media channels, such as YouTube videos, audio podcasts, and public speaking recordings;
- Certification posts offering your target customers to learn from your company;
- Myths and facts discussing true and false beliefs about your target industry;
- Monthly updates and user statistics collecting recent innovations and related news in your company;
- Preview posts allowing your target audience to have a glimpse of your work along with personal insights that build trust and relationships with the target market;
- So-called “Why-Question Answers” covering the responses of the target audience regarding the business area of emphasis;
- Open emails and criticism against public organizations or certain people referring to your business matters;
- Travel experiences covering your personal information along with high-quality pictures of your family members, friends, or colleagues;
- Gallery posts describing the benefits of purchasing your target products and services;
- Vulnerable posts covering your successes and failures in business and personal life;
- Autobiography posts with insights into your hobbies, education, funny stories, business secrets, family life, etc. to convert your target subscribers to your loyal customers;
- Recipe posts about your most favorite meals and drinks along with cooking instructions and hashtags of names significant for your target industry;
- Holidays posts announcing your exclusive sales offers with high-quality images from your holiday parties;
- Gratitude posts with specific information about the person you are grateful to, including the motivation to write the post and inspiration to continue your business;
- Response posts to your target clients with detailed answers but without precise names of the customer to keep anonymity;
- Glossary posts revealing the top keywords searched in your target industry;
- Posts about public figures to follow in your target market;
- Muse and inspiration posts covering sources of encouragement and a call to action to join your company;
- Historical background posts revealing the foundation of your business along with early steps, failures, and successes;
- Aspiration posts with relative content on why people should enter the target market;
- The list of top gadgets and applications related to your business niche;
- Weekly roundups with updates, frustrations, and hopes while running your business;
- Newbie posts asking for advice of the target audience while seeking the ways to solve historical problems by finding creative solutions;
- Meme posts with jokes and anecdotes around your business;
- Charity posts serving different purposes, such as attracting your target clients to a specific problem or improving the reputation of your company;
- PDF copies of your blog articles with high-resolution images in exchange for an email and name of the target clients;
- Encouraging and inspirational quotes of famous people written on high-quality photos with your products or services;
- High-resolution pictures with handwritten content on the studies of the target market;
- Sharing high-quality content on the image slider asking your target audience to continue reading the body of your post;
- Public service announcement posts or PSAs claiming your willingness to help people with specific problems in your target niche along with a list of exact actions that you perform to support your words;
- So-called “Swag” posts with greetings and gratitude to fans and followers as well as handwritten “Thank you” letters and gifts to encourage your clients to advertise your company in their social environment;
- Sponsorship content posts on public events or magazines offering the most sophisticated products or services of your company with contact information;
- Advertisement posts on social media profiles with geo locations and mutual interests of your fans and followers;
- Google AdWords posts with relevant content promoting your products or services and reaching your target customers with paid traffic;
- Remarketing and retargeting posts to return your potential clients to your brand while sharing more value and offering to solve their problems with your products and services;
- Billboards and city light posts in local magazines and newspapers sharing offers not advertised elsewhere to test the efficiency of your marketing campaigns;
- Template sharing posts with particular spreadsheets to help your target customers solve their problems with your products or services;
- Poster and desktop background posts that your target clients can put on their computer screens to remember about your business offers;
- Bundle and kit posts delivering high-value information about your products and services for free in exchange for a name and email;
- Useful tools and instruments posts that could be used by your clients to make their business easier with your company;
- Cartoon-based posts with illustrations related to your business niche and followed by examples of using your products or services;
- Insider posts covering a single day in the life of post writing that could be valuable for your target readers and followers;
- Mind map posts sharing secret information and high-quality visuals revealing your message to the target audience;
- Pin-board posts sharing relevant and beneficial content for your target customers to print and pin on their personal or business boards;
- Timeline posts illustrating initial and final steps of your business directions allowing your target audience to understand your next moves in promoting your company on the Internet;
- Recycling old posts with news ones having the most likes, re-tweets, shares, and re-posts during the past year.
The content above is accurate and useful since it refers to the findings of Neil Patel, the primary advisor of Google. He invested thousands of dollars in his marketing campaigns to test their efficiency, and you can be confident that all the acknowledged marketing techniques work by 100%.
However, you should test their effectiveness in every particular business niche while considering your target customers’ pains and preferences. The idea is to solve their problems with your products and services while sharing your high-quality visual and textual content.
Neil shares his marketing results on the most comprehensive types of content you can use to promote your business. It would also help if you considered exploring some of them in more detail, acknowledging the specifics of your company.
Besides, you can review the trustworthy companies’ findings, whose recommendations were used to write this post. All types of blog posts have proven their efficiency, and you can apply them in commercial photography.
The findings of Opt-in Monster provide more details on each particular type of post. It could also be supported by the research outcomes of the Co-Schedule company sharing its expertise in promoting their brand on their target market.
Visual content surely has a significant impact on the perceptions of your target customers regarding your business offers. However, it would help if you take advantage of high-quality visual content to gain such an audience and convert your blog readers into your target customers.
Hence, ensure your company not only shares high-quality information but also can enhance it with premium quality photography that drives sales regularly. The combination of high-quality photo, video, audio, and textual content results in higher annual profit margins for your business.
Delivering high-quality types of content discussed in this article will encourage your target readers to learn more about your company and your most sophisticated products or services.
Eventually, high-quality visual content, followed by practical recommendations on your business matters, will help your brand increase customer awareness. Ultimately, it will result in substantial annual sales and an exceptional reputation for your business.